Our Story

ABOUT ALFA JEWELS

Welcome to Alfa Jewels , a brand where creativity meets accessibility. Founded in 2025 by Mayujaa { Mayank & Puja } from Indore , Madhya Pradesh , Alfa Jewels is built on a passion for crafting exquisite and unique accessories that help people make bold statements, celebrate special moments, and express their individuality.

At Alfa Jewels , we believe that accessories are more than just adornments—they are an extension of self-love, confidence, and personal expression. Our thoughtfully designed pieces are created with the aim of making quality, everyday accessories affordable and available to all.

OUR BRAND NAME STORY

The name “Alfa” is a heartfelt tribute to Mayujaa( Mayank & Puja ) parents, who have been her greatest source of strength and inspiration. With their unwavering support, Mayujaa set out to create a brand that reflects her values of gratitude, empowerment, and inclusivity. From humble beginnings, Thauya has grown into a trusted name in the accessories industry, with a loyal customer base both in India and internationally.

Mayujaa Love Life Story

We are Mayank & Pooja — or as we lovingly call ourselves, Mayujaa.
A name that holds two souls, one bond, and a thousand stories.

Ours wasn’t a perfect love story.
Different castes, endless fights, painful breakups — we faced it all. But no matter how tough things got, we always found our way back to each other.

After years of struggle, we finally got married.
Not easily, but with courage.
Not traditionally, but with truth.
We didn’t just fight for love — we built it.

From that same strength and passion, Alfa Jewels was born.
A brand that stands for love, courage, and second chances.

In the beginning, we had no big team — just a big dream.
We did everything ourselves — right from planning, learning (yes, even using ChatGPT!), to building it brick by brick with full heart.

Every piece from Alfa Jewels carries the sparkle of our journey — the sparkle of Mayujaa.

✨ When you wear Alfa Jewels, you’re not just wearing jewellery —
You’re wearing a story.
A story of love, belief, and bold beginnings.

Welcome to our world.
Welcome to Alfa Jewels — built by Mayujaa, made for hearts like yours. 💫

Handmade Hair Accessories Story